Stop paying by the head for your own regulars

If your guests already know where to find you, the covers OpenTable charges for through its network can include people who would have booked anyway. Hendra One gives you your own booking page for your website and Google profile, at £100 a site a month with nothing per cover.

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Your own login to our four-site demo group, in your inbox in about a minute, for 14 days. Nick rings everyone who tries it.

What OpenTable is good at

It is the biggest name in restaurant booking for good reasons, and they come first on this page.

A diner marketplace

Millions of diners browse OpenTable directly. In busy dining areas its network fills tables a venue would not have filled on its own.

A name diners trust

People have booked through it a hundred times and know how it works.

Mature reservation tooling

Decades of work on the diary, guest profiles and reviews.

Discovery features

Placement in search results and in collections. That matters most for a venue trying to get noticed by people who have never heard of it.

Website bookings with no cover fee

On its Core and Pro plans, a guest who books through your own website carries no cover fee. The fee applies to covers its network brings.

Hendra One and OpenTable, side by side

OpenTable charges per cover on bookings from its network and brings guests through its own marketplace. Hendra One is a flat monthly fee, and the booking page has your venue’s name on it.

At a glance	Hendra One	OpenTable
Pricing model	Flat £100 per site per month, published, with everything included	Core and Pro plans priced on request, plus a per-cover fee on network bookings at a rate not published for the UK (October 2026)
Per-cover fees	None, ever	On covers from its network; none on bookings through your own website
Whose brand the guest sees	Yours: a branded widget, on your own domain if you want one	OpenTable’s marketplace and booking flow
Who owns the guest list	You do. You are the data controller and can export it whenever you like	The guest relationship partly goes through the marketplace
Guest CRM & automated marketing	Included: 8 automation triggers, vouchers and a campaign builder	Profile and marketing features tied to the platform
Food safety compliance (SFBB)	Included: digital SFBB, EHO mode, the fire log and COSHH	Not part of the product
Rotas, HR, maintenance	Included	Not part of the product
New-diner discovery	None. Bookings come through your own channel	Yes, and it is the core of the offer

OpenTable details are from its published materials and third-party listings as of August 2026, with its pricing re-checked on its own website on 26 October 2026, and may change: confirm current pricing and features with the vendor before deciding.

What per-cover fees cost you in a year

Put in the covers that come through OpenTable’s network and the fee a head on your invoice. Bookings through your own website carry no cover fee on its Core and Pro plans, so leave those out.

Network covers a monthFee a head, from your invoiceOther fees on the invoice a month

Put in the fee a head from your invoice to see what it comes to in a year, against £1,200 a year for Hendra One at one site.

OpenTable does not publish its UK cover fee or plan prices (checked October 2026), so this works only from the figures you put in, and leaves out the monthly subscription.

Your own booking page, on your website and your Google profile, for £100 a site a month however full the diary gets.

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Your own booking page, with your name on it

Guests book on a page in your branding, from your website or your Google profile, and nobody takes a fee per head.

The Hendra One booking diary: an evening service laid out table by table.

The branded booking page on a phone, asking a guest how many are in their party.

On the Bramblewood Arms, our demo pub

What a venue gets from owning its own bookings

The marketplace deal is new diners in exchange for a fee per head and a share of the guest relationship. For a venue that lives on its regulars, that is usually a poor swap.

December costs the same as February

Per-cover fees are highest in your busiest month. A flat fee is the same line in the budget all year.

Marketing that fills your own tables

Birthday, lapsed-guest and milestone emails bring people back through your own widget, and there is no fee on the covers they book.

The guest list stays yours

Visit history, consent and contact details sit in your own database. Export them whenever you want.

The rest of the operation comes with it

Compliance, maintenance, rotas and HR are in the same system, for the same £100.

When OpenTable is worth it, and when it is not

As of October 2026, OpenTable pricing in the UK is a monthly subscription on its Core or Pro plan, priced on request, plus a per-cover fee on bookings that come through its network; bookings through your own website carry no cover fee. The fair way to judge that is by the covers the network brings that you would not otherwise have had, and what each of those cost once the subscription and the fees are spread across them. A destination restaurant in a city full of tourists browsing for dinner can come out well on that sum. A village pub or a neighbourhood restaurant usually cannot. Its bookings are regulars, locals and people who searched for it by name, and when they book through the marketplace the OpenTable per-cover fee still applies, though they were coming anyway.

There is a quieter cost too. A guest who books through a marketplace is partly the marketplace’s guest. Their visit history and habits, and your relationship with them, build up somewhere you do not control, and if you leave later, some of that starts again from nothing. The sooner a venue moves its bookings onto its own channel, the more of that history it keeps.

Hendra One is the OpenTable alternative we built for restaurants, pubs, hotels and bars. The booking widget carries your name, on your website and on your Google profile, and there is no per-cover fee in any month. The guest database, the marketing, the compliance records and the rota are all in the same system, and the price stays at £100 a site however full the diary gets.

What is in each part, in detail: bookings, guest CRM and marketing, compliance, rotas and HR and pricing.

Moving over without a gap in the diary

We move your bookings across

Send us your old system’s standard export and we bring your future bookings across for free, so nothing already in the diary is lost.

And your guest list

Guests arrive with their contact details and their marketing choice, so lawful marketing carries straight on. Anything unusual, such as two systems or a paper diary, we quote for first.

You pick the day

We import up to the day you choose, and that day you point your website’s Book button at your Hendra One booking page. Your team can learn the diary on our demo venues first.

Leaving OpenTable?

Send us the export OpenTable gives you and we move your future bookings and guest list across for free. You choose the day you switch.

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Switching from OpenTable

What does OpenTable actually cost a UK venue?

OpenTable does not publish its UK prices. As of October 2026 its UK site lists two plans, Core and Pro, priced on request. Bookings made through your own website carry no cover fee on either plan; covers that come through OpenTable’s own network do, at a rate it does not publish. Ask OpenTable for a quote that covers the subscription, the cover fee and any charges on deposits or no-show fees.

How is Hendra One priced by comparison?

A flat £100 per site per month, with no VAT on top, no per-cover fees for you or your guests, ever, and every module included. The only usage charge anywhere is a 2.5% commission on optional upsell payments such as birthday packages, never on bookings or covers.

But does Hendra One bring me new guests like OpenTable does?

An honest no: there is no marketplace. OpenTable’s network genuinely sends new diners to venues in areas where diners browse it. The question for any venue is what share of its network bookings are really new discovery rather than regulars using the OpenTable app as a booking button, because a network booking carries the cover fee either way.

Can we leave OpenTable without losing our bookings?

Yes, and the move is free. Send us the export OpenTable gives you and we bring across your future bookings and your guest list, with each guest’s marketing choice intact. You choose the day you switch, and anything unusual we quote for first.

Do guests mind booking directly instead of through a marketplace?

Guests follow the button on your website and your Google profile, which can point at your own branded widget. For a venue whose guests already know it, the booking experience is the same or better, and no third party sits between you and your own guest data.

OpenTable is a trademark of its respective owner, which is not affiliated with and does not endorse Hendra One. This page reflects our understanding as of August 2026, and of OpenTable’s pricing as of 26 October 2026, and exists to help operators compare options; if anything here is out of date, tell us and we will correct it.

The rest of Hendra One

All of it is in the same £100 a site.

BookingsThe diary, your booking widget, waitlist, deposits and pre-orders Guest CRMOne guest list for every site, and emails that send themselves ComplianceSFBB, the fire log, accident book and COSHH, on a phone Rota & teamRotas costed as you build them, holidays and staff files MaintenanceEvery machine, its service date and who to ring Multi-siteHead office across every site in the group SecurityPermissions, audit trail and GDPR Pricing£100 a site a month, with everything in it

Try it on four busy sites

Leave your details and we’ll email you your own login to Bramblewood Inns, a demo group of four sites with a full diary, rotas, guest list and compliance records. Use every screen as your team would for 14 days, and Nick will ring to see how you are getting on.