SevenRooms is what a hotel group buys when it has a CRM team to feed it. The software is good. The price, the implementation project and the module structure are sized for that buyer, and a pub or small group ends up paying serious money for depth it never touches. Hendra One does the parts a pub actually uses, flat, at £100 a site.
This comparison is not between good and bad software. It is between software built for different buyers.
Like for like on the guest side, then the operational side SevenRooms does not cover, then the price.
| AT A GLANCE | Hendra One | SevenRooms |
|---|---|---|
| Pricing model | Flat £100 per site per month, published, everything included | Quote-based; commonly reported $300 to $1,000+ per location per month, modules priced separately (August 2026) |
| Implementation | None: import, set up, go. Most venues live in under two weeks | Implementation and onboarding projects, with fees commonly reported in the thousands |
| Per-cover fees | None, ever | None |
| Guest CRM & automations | Included: 8 triggers, vouchers, campaign builder, redemption tracking | Core strength; some capabilities are add-on modules |
| Bookings & table management | Included: combinations, pacing, turn times, widget, waitlist, deposits | Included |
| Food safety compliance (SFBB) | Included: digital SFBB, EHO mode, escalations | Not part of the product |
| Fire log, COSHH, maintenance | Included | Not part of the product |
| Rotas, labour costs, HR | Included | Not part of the product |
| Built for | Pubs and small UK groups | Hotel groups and large restaurant brands |
SevenRooms details are from its published materials and third-party listings as of August 2026 and may change: confirm current pricing and features with the vendor before deciding.
The features a pub uses daily are not the ones an enterprise deck leads with.
The right question is not which product has more features, because SevenRooms wins that on the guest side and it is not close. The question is which features your operation will actually run, and what each one costs per month of real use. A pub that sends a birthday offer, a lapsed-guest offer and a monthly newsletter is using perhaps a tenth of an enterprise CRM, at a price set for the whole thing.
There is also everything a guest CRM does not do. The same pub keeping SFBB records on paper, rotas in a spreadsheet and maintenance in someone’s head is carrying operational risk no marketing tool touches. Hendra One spends its scope there instead: shallower than SevenRooms on segmentation, and covering the whole operation for less than most venues pay for one enterprise module.
If you are a hotel group with a CRM analyst, buy the enterprise tool. If you are a pub or a small group that wants the guest marketing to run itself while the same system keeps the EHO happy and the rota costed, that is the buyer Hendra One was built for.
See what is included in detail: bookings, guest CRM and marketing, compliance, rotas and HR and pricing.
SevenRooms does not publish prices. Reports across 2024 to 2026 put it in the region of $300 to over $1,000 per location per month depending on modules, often with implementation fees on top, and CRM or marketing features can be add-on modules. Hendra One is a flat £100 per site per month with everything included and no implementation fee.
It is built and priced for hotel groups, large restaurant groups and venues with dedicated marketing teams. A single pub can absolutely run it, but it would be paying enterprise rates for depth it will not use. That mismatch is usually what brings people to this page.
Yes, scaled to what a pub actually runs: one guest database across your sites, eight automation triggers including birthdays, lapsed guests and visit milestones, single-use vouchers redeemed against bookings, and open, click and redemption stats. It is included rather than a module.
Yes. We import your guest database with consent status intact along with future bookings, and the widget runs alongside until you switch. Most venues move in under two weeks.
The operational side of a pub: digital SFBB food safety with EHO inspection mode, fire log, accident book and COSHH, an equipment and maintenance register, rotas with UK labour cost forecasting, and HR from offer letter to leaver. SevenRooms is guest-facing software; Hendra One runs the back of house too.
SevenRooms is a trademark of its respective owner, which is not affiliated with and does not endorse Hendra One. This page reflects our understanding as of August 2026 and exists to help operators compare options; if anything here is out of date, tell us and we will correct it.
A 30-minute walkthrough with someone who has run a service, not a sales deck.