A SevenRooms alternative for venues without a CRM team
SevenRooms suits a group with a CRM team to keep it busy. If you want birthday and win-back emails that run themselves, with the back of house in the same login, Hendra One does it for a published £100 a site and no implementation fee.
Your own login to our four-site demo group, in your inbox in about a minute, for 14 days. Nick rings everyone who tries it.
What SevenRooms does well
Neither product is bad. They were built for different buyers, and that is most of what this page is about.
Deep guest CRM
Marketing automation at scale
Direct bookings
Enterprise integrations
Hendra One and SevenRooms, side by side
Price and set-up first, then the guest side like for like, then the back-of-house work SevenRooms leaves to other software.
| At a glance | Hendra One | SevenRooms |
|---|---|---|
| Pricing model | £100 per site per month, published on our pricing page, with everything included | Priced on request; no prices published (October 2026) |
| Implementation | No implementation fee. We move your guest list and future bookings across for free, and you set the rest up yourself | Implementation and onboarding projects; third-party reports put the fees in the thousands |
| Per-cover fees | None. We never charge per cover | None |
| Guest CRM and automations | Included. 8 automation triggers, vouchers, a campaign builder and redemption tracking | Core strength; some capabilities are add-on modules |
| Bookings and table management | Included. Table combinations, pacing, turn times, your own widget, waitlist and deposits | Included |
| Food safety compliance (SFBB) | Included. Digital SFBB, EHO inspection mode and escalations | Not part of the product |
| Fire log, COSHH, maintenance | Included | Not part of the product |
| Rotas, labour costs, HR | Included | Not part of the product |
| Built for | Independent restaurants, pubs, hotels and bars, and small UK groups | Hotel groups and large restaurant brands |
SevenRooms details are from its published materials and third-party listings as of August 2026, with its pricing re-checked on its own website on 26 October 2026, and may change: confirm current pricing and features with the vendor before deciding.
Campaigns, with the bookings they brought
Every send shows its opens, clicks and the bookings that followed, because the CRM and the diary are one system.
On the Bramblewood Arms, our demo pub
Where Hendra One fits an independent venue better
A price on the website
CRM a manager can run
The back-of-house jobs as well
Written for UK rules
Choosing between SevenRooms and Hendra One
SevenRooms has more features on the guest side, and it is not close. What matters is which of them your venue will run, and what each one costs a month once you are using it. A venue that sends a birthday offer, a lapsed-guest offer and a monthly newsletter is using perhaps a tenth of an enterprise CRM while paying for all of it. Anyone looking at SevenRooms for small restaurants hits the same problem. It will run one perfectly well, at a price set for a group. That gap is usually what starts people asking about SevenRooms pricing and looking for a SevenRooms alternative.
Then there is everything a guest CRM leaves alone. The same venue may keep its SFBB records on paper, the rota in a spreadsheet and the maintenance history in someone’s head, and no marketing tool helps with any of that. Hendra One puts its effort there. It is shallower than SevenRooms on segmentation, and it covers the whole operation for a published £100 a site.
If you are a hotel group with a CRM analyst on the payroll, buy the enterprise tool. If you are an independent venue or a small group, and you want the guest emails to send themselves while the same system keeps the EHO happy and the rota costed, that is the buyer Hendra One was built for.
What is in each part, in detail: bookings, guest CRM and marketing, compliance, rotas and HR and pricing.
Moving over without a gap in the diary
We move your bookings across
And your guest list
You pick the day
Switching from SevenRooms?
Send us SevenRooms’ standard export and we move your guest list and future bookings across for free. You choose the day you switch.
Switching from SevenRooms
How much does SevenRooms cost compared with Hendra One?
SevenRooms does not publish prices, so you need a quote from SevenRooms to compare against. Third-party reports, not SevenRooms itself, describe a price per location that depends on the modules chosen, often with implementation fees on top. Hendra One is a published £100 per site per month with everything included and no implementation fee.
Is SevenRooms overkill for a single venue or a small group?
It is built and priced for hotel groups, large restaurant groups and venues with dedicated marketing teams. A single restaurant or pub can absolutely run it, but it would be paying enterprise rates for depth it will not use. That mismatch is usually what brings people to this page.
Does Hendra One do the CRM and marketing automation SevenRooms is known for?
Yes, scaled to what an independent venue actually runs: one guest database across your sites, eight automation triggers including birthdays, lapsed guests and visit milestones, single-use vouchers redeemed against bookings, and open, click and redemption stats. It is included rather than a module.
Can we move from SevenRooms without losing guest data?
Yes, and the move is free. Send us SevenRooms’ standard export and we bring across your guest list, with each guest’s marketing choice intact, and your future bookings. You choose the day you switch, and anything unusual we quote for first.
What does Hendra One have that SevenRooms does not?
The operational side of running a venue: digital SFBB food safety with EHO inspection mode, fire log, accident book and COSHH, an equipment and maintenance register, rotas with UK labour cost forecasting, and HR from offer letter to leaver. SevenRooms is guest-facing software; Hendra One runs the back of house too.
SevenRooms is a trademark of its respective owner, which is not affiliated with and does not endorse Hendra One. This page reflects our understanding as of August 2026, and of SevenRooms’s pricing as of 26 October 2026, and exists to help operators compare options; if anything here is out of date, tell us and we will correct it.
The rest of Hendra One
All of it is in the same £100 a site.
Try it on four busy sites
Leave your details and we’ll email you your own login to Bramblewood Inns, a demo group of four sites with a full diary, rotas, guest list and compliance records. Use every screen as your team would for 14 days, and Nick will ring to see how you are getting on.